Fight for Life
Task: to create a logo for a brand of boxing gym. Fight for Life is a boxing lifestyle brand, reflecting a true fighting experience with real community to improve and get in best physical and mental strength. In addition Fight for Life provides equipment including boxing gloves, helmets, body armour. A sign-based logo was inspired by the meaning of the brand name and the aesthetics of combat sports. ![]() ![]() ![]() Challenge for me was to create a sign that convey simultaneously the dynamism and statism. A new Fight for Life symbol should capture the energy and movement while also creating a strong geometric construction as a sign-based logo. The sign should form the basis of the graphic system and be easily applied to the entire brand. ![]() Fight for Life logo begins with the curves of the heart (life), and organically follows the letter F, creating a strong and motivating victory sign. The dynamic lines keep the rhythm going, just like the opponents in the ring. ![]() ![]() The geometric graphic language which runs throughout the brand reflects the brand principles in a highly distinctive and effective way. New brand identity takes Fight for Life to a global fitness community which will appeal to anyone involved in the boxing and fitness industry. ![]() ![]() ![]() ![]() New logo works very well for any medium, such as on a website, brochure, business card, as well as on boxing equipment, branded clothing, ‘etc. It was important the typography remained neutral enough to work across all applications and had a professional and authoritative tone. Paired with inspired photography it communicates the stories and motivations behind the brand. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() |