logo
Logos bombard us: labels on clothes, running shoes, media and computers. From the moment we wake up to the moment we fall asleep, they are part of our daily lives. Every company on the planet needs a logo to represent its business. It’s not just the mark, it is the marketing. The same visual identity seen time and again builds trust, and trust keeps customers coming back for more.
My job as a graphic designer is to find the story, and tell it wisely. It’s kind of like putting a face to a name—logos help people remember their experiences with companies. There must be a clear understanding of the concept or motive for the logo, along with the company or organization’s brand and values. ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]() ![]()
My three design principals when creating a logo for the client:
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